Advance Learning World

Students often left the platform before finishing the sign-up process, and 60% of new users dropped off after signing up and never reached their courses.

To combat the high drop-off rate, we drastically reduced the number of required steps during signup. Essential information was prioritised, while additional details were moved to the user's settings page, allowing for a quicker entry into the platform.

We also introduced a 7-day free trial, providing users with immediate value and reducing friction.

I started off by analysing top e-learning platforms (Moodle, Blackboard, Khan Academy, Coursera) to infer user expectations and best practices.

This involved examining other successful online learning platforms to understand their features, usability, and overall user experience. For example, I studied how they visually display information and guide users through each step.

I crafted user flows to map out every key step a user would take, and how these steps interconnected throughout the product. This ensured a logical and intuitive navigation experience.

With a clear understanding of the problems and market, our ideation phase focused on defining the core user journeys.

Following user flows, we moved into wireframing. This crucial step involved close collaboration with the Product Manager and Engineers. This early engagement was vital to ensure that our design concepts were technically feasible and could be implemented within the given time constraints, preventing costly reworks later in the development cycle.

Previously, the platform suffered from numerous inconsistencies, making it very difficult to track and manage individual components across different screens and features. To address this, I proposed and led the initiative to establish a comprehensive design system.

As a key client requirement, we integrated various themes into the platform. This feature allowed the platform to be visually appealing and customisable for different grade levels, enhancing the overall engagement and personalisation for students.

Our designs underwent rigorous validation to ensure their effectiveness. We conducted heuristic evaluations to identify usability issues based on established principles, such as Nielsen's 10 Usability Heuristics.

In team retrospectives, developers mentioned that they were facing difficulty understanding edge cases of a flow and some user interactions, so they developed a few things as per their assumptions.

I scheduled a meeting with the Engineers and Product Manager and addressed all the concerns, listened to their feedback, and improved the design process. I started creating handoffs afterward.

The project culminated in successful updates launched in December 2022, with the platform receiving official approval from the Saudi Embassy in January 2023.

This rapid approval underscored the effectiveness and quality of the redesigned experience.