ImagineArt Streak
A 4-day retention loop that turns daily free-credit users into paid subscribers.
Consumer AI
6:32:31 AM
Hands-on design strategist with knowledge of scaling products through activation & retention
Product Designer with 5+ years of experience turning ambiguity into measurable business impact. Currently at ImagineArt, building the future of AI-powered products.
1.79% → 11%
Lifted conversion 6x at Arbisoft in two quarters after redesigning the core web app.
4-day streak
Shipped a retention loop at ImagineArt that turns daily-credit users into paid subscribers.
1M+ active users
Reach of the surfaces I design at ImagineArt across Film Studio, Imagine Computer, and Ad Studio.
Operating principles
What goes into my work.
Research over assumption.
Every screen starts with a real user problem. Interviews, support tickets, session replays. No designing in a vacuum.
Ship the boring parts.
Empty states, error states, edge cases, design systems. The unglamorous parts are where the product actually lives.
Move the metric.
Activation, retention, conversion. If the design does not move a number, it is decoration. Outcomes over aesthetics.
Engineers in the room.
Best designs are co-authored. I pair with engineering from kickoff so what ships matches what was specced.
Work
A selection of projects where curiosity drove the process and the outcome moved the metric.
Ode to Beauty
Turning a skincare marketplace into a real brand — task completion up from 27% to 100%.
E-commerce
Walter's Hospitality
A twelve-month CRM redesign that replaced spreadsheets and email chains with one vendor system.
B2B CRM
Advance Learning
An online-school redesign for the Saudi Embassy that closed the signup drop-off on the first review.
EdTech
About me
I design with clarity, empathy & purpose.
Design, to me, is problem-solving with empathy. I believe the best products are the ones that make complex things feel effortless for real people.
5+ years
of product design experience
AI-native mindset
building the next generation of intelligent products
End-to-end ownership
from discovery to delivery
User-centered
empathy-led design approach
Tools I use
Claude
Figma
Jira
Mixpanel
Hotjar
Framer
Adobe SuiteReading
Beyond the work, I read and share knowledge through presentations. Two that shaped how I think about negotiation and shipping under pressure.
Testimonials
What people who've worked with me say.
Hamza worked on the product design for Xiangqi, repeatedly exhibiting great problem-solving skills under time pressure. He is creative, a strong communicator, and continually advocates for the best end design and user experience.
Natalia Wojcik
Product · Harvard
Hamza has been a spectacular manager and mentor. He not only taught me a lot, but also empowered me to take ownership of my work and grow with confidence. Hamza creates a safe space to question, challenge, and make mistakes.
Eman Irfan
UX Design · Carbonteq
Hamza is a highly skilled UX/UI designer, an exceptional professional and mentor. I admire his instinct to continuously improve workflows and solve customer problems, and his deep knowledge of human-interface design across platforms.
Maheen Iram
Product Designer